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Follow-up GuideApril 7, 20266 min read
What to Send After They Said Not Now
Not-now nurture.
not nownurturesequenceNurture Touchpoints
| When | What to Send |
|---|---|
| 3 months | One value touch - article, tip, case study. No ask. |
| 6 months | Light check-in. "Worth a quick call?" One sentence. |
| 12 months | Full re-engage. Fresh angle. Like a new first email. |
When they say not now: when business says not now. When to give up: give up on a lead. Follow-up without annoying: best follow-up ways.
Rule
First touch after not-now: value only. No ask. They said not now - respect it. Build trust. Ask again later.
FAQ
How often to touch?
Every 3-6 months. Don't overdo. One touch per quarter max for not-now leads.
What if they said not now but gave a reason?
Tailor to that. "Budget in Q2" - touch base in April. "Too busy" - 3 months.
When to stop nurturing?
After 12-18 months with zero engagement, consider removing. Or keep annually.