Back
Copy GuideMarch 4, 20265 min read
What to Include in the First Cold Email Body
Body checklist. Links to subject lines and why emails fail.
cold emailbodystructurechecklistBody Checklist
Greeting with name or business
One specific observation (not generic)
Single clear ask
Under 100 words
No attachments
For the subject line, see what gets opened. For common mistakes that kill response rates, read why cold emails fail.
FAQ
How long should the first cold email be?
Under 100 words. Shorter is better. Get to the point in 2-3 sentences.
Should I attach a PDF or brochure?
No. First email should be plain text. Attachments trigger spam filters and feel salesy.