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Copy GuideApril 1, 20266 min read
The Copy Change That 3x'd My Reply Rate
Transformation story.
copyreply ratetestBefore vs After
| Before | After |
|---|---|
| Quick question about your website | Noticed [Company] has no site - is that intentional? |
| I help businesses get more leads | I help [industry] businesses like [Company] get their first site live in 2 weeks |
| Would love 15 min to chat | Worth a 10-min call to see if it fits? |
The one word that kills: words to avoid. First email body: what to include. Personalization at scale: personalize at scale.
Test One Variable
Don't change subject, body, and send time at once. Run 50-100 sends with one change. Compare reply rate. Then test the next variable.
FAQ
What was the main change?
Specificity. Generic 'quick question' became a real observation. Personalization beat volume.
Did you change subject or body?
Both. Subject got the observation. Body kept short - 3-4 lines max. Test one variable at a time.
How long to see results?
After 50-100 sends with the new copy, you'll know. See when to switch copy if no replies.