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Copy GuideMarch 18, 20266 min read
How to Use Social Proof in Cold Email
Social proof types and placement.
social prooftestimonialtrustTypes
| Type | Use |
|---|---|
| Testimonial | One short quote. Same industry helps. |
| Case study | Before/after. One sentence or link. |
| Logo/name | We work with [X]. Don't overdo. |
| Results | Saved 20% for similar business. |
First email: what to include. Authenticity: what makes outreach feel authentic.
FAQ
How much social proof in cold email?
One line is enough. A full paragraph of testimonials feels salesy. One relevant proof point beats five generic ones.
Where to put it?
After the problem/ask, before the CTA. Or in the P.S. Don't lead with it - lead with relevance.
What if I have no clients yet?
Use results from similar work, a relevant credential, or skip it. Relevance and specificity matter more than social proof early on.