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Strategy GuideApril 4, 20266 min read
Cold Email at 6am vs 2pm: What We Tested
Timing test results.
timingtestsend timeResults by Send Time
| Send Time | Opens | Replies |
|---|---|---|
| 6am | Slightly higher | Similar to midday |
| 7-8am | Strong | Best for local service biz |
| 2pm | Good | Good for office workers |
| After 5pm | Lower | Often ignored until next day |
Best time of day: best send time. Subject lines: subject lines that get opened. Why cold outreach works: approach might be wrong.
Takeaway
6am and 2pm both work. 7-8am local often edges out for busy owners. Don't overthink it - list and copy matter more. But if you're split-testing, try morning first.
FAQ
When's the best time to send?
7-8am local time for small biz owners. They check email before the day starts. 2pm works for corporate. Avoid late Friday.
Does time really matter?
Subject line and list matter more. But timing can nudge open rate 10-20%. Test for your audience.
Should I use send-time optimization?
If your tool supports it and you have timezone data, yes. Otherwise, default to 7-8am in their timezone.